TARGET SHIRTS - 1973

Target shirts were a familiar sight around Dundee in the mid 70's. "Target" being the brand name. They were first worn in 1973 by skinheads who were kicking around in gangs, and were as popular as Ben Sherman shirts. Shops such as "Robbie's" in the Overgate sold them.
However, it was a rather short-lived fashion in gang circles, because in 1974 the Bay City Rollers had stormed onto the music scene and these tartan shirts became part of the BCR image. Needless to say, the gangs ditched the shirts once teenyboppers started wearing them!