Saturday, 15 October 2011


The photo at the top is a wee reminder of how C&A appeared back in the mid 70's - this being the upper level of the Overgate.
In the early 70's, C&A was not exactly a cool shop to go shopping compared to what they had in trendy boutiques. The gents clothing dept for instance sold rather standard stuff - safe, sensible and somewhat boring.
They then came up with a concept in the mid 70's to make them be more hip - "Man At C&A" was their slogan - but the look was still the same corny style stuff in the main.
In the 80's, they did manage to become a bit trendier, the guys had "Avante" and the gals had "Clockhouse", and these ideas did at least catch onto what was going on in street-style fashion.
The first advert is an example of the Man At C&A gear which dates from 1973.
The second is for Clockhouse and is dated 1984.
The third is for younger teenage lassies called Girls In Style, and is dated 1986.
Definitely an improvement on their 70's dreary-wear!

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