Wednesday, 9 September 2009


Levi & Wrangler had those leathery beige/tan brand name tags sewn onto the back of their jeans, while Brutus opted for this red & white cloth ident, which was found either on the waistband or the back pocket.
They also had a catchy pop tune for their tv ads. The quirky thing about this was that most brands advertising on tv used already well known tunes, with Brutus it was the other way around. Around 1976, David Dundas got into the pop charts with the tune he wrote for Brutus, AFTER the ads appeared on tv. The chart version was rewritten without using Brutus in the lyrics. Below, however, is how the original tune sounded in the Brutus commercials.


  1. Jeans on. 1976..Lord David Dundas (born David Paul Nicholas Dundas, 2 June 1945, Oxford, England)the son of the 3rd Marquess of Zetland, and was educated at Harrow and the Central School of Speech and Drama.... Growing up in Craigie fills your head with usless crap :D

  2. LOL!
    I only know the Brutus lyrics not the real ones!!!

  3. can i still buy brutus jeans if so where from