As you can see in the top item, by 1971 the store had technically become known as Draffens & Smiths, but everyone, as far as I know, still continued to refer to it as good old Draffens.
Although the store retained it's old traditional feel, it also tried to keep pace with what was happening in the world of fashion, and so on the first floor there was a department called "Best Of Both Worlds" which catered for the fashion-conscious female. Then on the 2nd floor they had a place called the "Style 71 Boutique", a shop for young trendy teenage girls.
Meanwhile, back in 1966, the date of the other ad, as well as supplying more general info about Draffens, they also feature a couple of dress designs as examples of what their fashion departments had on offer.
I forgot all about Guinea's until I saw their prices - the Hardy Amies cocktail dress on the left cost 24 Gns, and the blue lace chiffon gown was 23 Gns.
Click on the ads to read the large version.