Saturday, 4 July 2009


This ad, which is in 2 parts, appeared in a pop magazine in August 1968.
It's for a range of cosmetics by Baby Doll, on sale at Woolies.
The 1st part of the ad is for their "Sun Shiny" range and features eye liner, lipstick and face shaders.
The fact that this was the age of psychedelia and flower power is reflected in the colourful graphics with the hippy girl in the dressing table mirror. However, because it is a Woolies ad, it would indicate that hippy culture had become more mainstream by then.
The 2nd part of the ad is for the "Moon Shiny" product and features sheeners, nail polish and mascara.
Not that I'm an expert in cosmetics, but I think it's plain to see that the Baby Doll range was aimed at the teenager rather than the sophisticated lady the likes of Coty were targeting in Draffens.
Dundee's main Woolworth store was in the Murraygate in the 60's and below is another wee reminder of this period. It's a radio commercial for Baby Doll which was transmitted in 1969.
Click the ads to enlarge if you want to read the details.

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