This full page ad appeared in the Sunday Post in December 1973.
It's for Elena Mae who had shops in Reform Street and Castle Street.
The shop specialised in photographic equipment but as you can see in their ad they also stocked items such as binoculars, calculators and cassette recorders.
My old man used to favour Elena Mae's when he did photography in the 60's and when my older brother took it up in the 70's, he also shopped there.
I have no memory of myself ever having been in their shops so don't know much else about them.
Click on the ad to enlarge if you want to read the small details.