3 DUNDEE DAIRY ADS

Top ad - A.R. Sherrit, School Road - 1981.

Mid ad - Kennerty, Mains Road - 1974.

Low ad - George Bathie, Shepherds Loan - 1968.

I had a wee stint on the milk in the early 70's when I was at secondary. It didn't last any longer than a fortnight though because I was just standing in for my mate. It was slightly different to the usual kind of milk round because I delivered milk only to schools & nurseries. Nae trekkin' up closies for me, just dropping the crates off outside the gates was all that was involved. The best bit was standing on the back of the lorry, whizzing along the streets with the wind in the hair!

An earlier primary school milky memory I have is when we used elastic bands as catapults - looped around the thumb and index finger. Folded bits of paper were the main pellets we'd fire at each other, however, the most painful ones were folded tinfoil milk bottle tops. OW..!!...they really stung yer bare legs! Made boys cry they did!!

Finally, don't forget there is also a book out called "On The Milk" by Willie Robertson, telling the tale of life as a milk boy in Dundee in the early 60's.

That's all the moo items I have at the moment - time to put the empties on the doorstep.

2 THOMAS GUILD ADS

2 ads for Thomas D Guild of Stannergate Dairy.

Blue one 1979.
Orange one 1981.
 

We Dundee fowk called them Guildies of course... and talking about dairy names...my mate, Tam Hughes, left Dundee for London in 1980, and after a few years started up his own dairy business in the capital. Now, probably 99 out of 100 would do what Thomas Guild did and call their business after their proper name, but Tam, amusingly, opted to keep his Dundee moniker and called his "Tams Dairies". Doing great biz too.

Incidentally, one of his delivery customers is original Madness nutty boy, Lee Thompson.

So milking the theme a for a bit of fun, I think a Madness remix is due - howsabout "Milk Float To Cairo" - "Sour House" - "Door Step Beyond"...!!

DUNDEE PASTEURISED MILK CO

Dundee Pasteurised Milk Co, or as it was more commonly known - the DPM - had premises all over town in the 60's and early 70's. I remember we used to go to their Dairy corner shop at the Craigiebank shops quite regularly back then. In fact, it was very similar to the one in the above photo which was located on the corner of Lochee High St & Bank St.

The picture was taken around 1970ish when DPM had their HQ in Mains Road.

They also had a garage in Strathmartine Road and shops in Reform St, Dura St, 2 in Perth Road, Dundonald St, Princes St, Fintry Road, Union St, Blackness Road, Arbroath Rd & Lochee High St - with the one in Reform St being a cafe.

By 1974, the DPM had completely disappeared off the map!

The advert with the crappy drawing is dated 1968.

DUNDEE PINTA PEOPLE - 1960'S

In the early 60's, the Milk Marketing Board had a very catchy advertising slogan on the go that went - DRINKA PINTA MILKA DAY. It was used on TV, bill boards, magazines etc and in fact, the actual word pinta has since gone on to become part of everyday language.
The photo of the city centre above dates from the early 60's too, the entire square being used as an outdoor cafe, complete with wooden chalet and serving area, and on top of the stripy canopy it has the very same slogan.
As the 60's progressed, so did the advertising concept, developing variations on the pinta theme such as introducing Pinta People (Pinta Girls, Pinta Men), the idea being that if your were one of the Pinta People you'd be healthy, cool & trendy, in keeping with 60's swinging London!
They later came up with a similar slogan to the original which can be viewed in the TV ad below, which dates from around the mid/late 60's. This time they have it as - A PINTA PER PERSON PER DAY.
Photo by DC Thomson.

THE 70'S MILK SACHET

In the 1970's, milk was available to buy in these plastic sachets shown above. A quick snip of the top corner, either using scissors or your teeth, and you had access to the contents. In addition, you could get plastic holders to place the sachets into which were designed to make it easier to pour and store at home. People used sachets a lot for their breaks at school and workplace.
I remember at Craigie High School we used to chuck them at each other in the playground. The idea was to catch the sachet without it bursting. Needless to say there were occassions when the bag did burst, resulting in sour blazers!!
Photo by The Scotsman.Tints by GG.