Bruce's opened their record shop in Reform Street in December 1974.
This was the 7th Bruce's shop to open in Scotland.
The interior was a custom built design that was kinda like being inside a submarine - a long narrow tube with curved walls and arched stanchions.
Coffee & cream was the colour scheme together with bronze effect details.
When you entered the shop the long counter was on the right-hand side and the rest of the shop space was record racks and cassette displays.
At the far end, in the middle of the floor, there was the latest record rack design called the "wedding cake" - a 2 tier circular rack filled with LP's which was also illuminated.
The shop had moody concealed lighting, a listening booth and the usual music related paraphernalia on the walls.
In fact Bruce himself said the shop design was inspired by the famous Lido Musique record store in Paris, which was based around an ultra modern tunnel concept.
John Preston (who used to work with Decca) was the first manager and had 4 permanent staff & 2 part-timers working for him.
A couple of years later, Jim Stewart took over as manager.
It's main round window in the recessed exterior entrance area would display record sleeves, the shops "album of the week" and such like.
In the other showcase window near the doors they would put up the latest chart list each week.
Every Friday, as soon as I got my wages, I was down to Bruce's like a shot and headed straight to the "new releases" rack.
I can also remember the time when all of Dundee's record shops banned the Sex Pistols album when it first came out, but Bruce's, being more hip, had improvised a huge sign in their shop window stating proudly that they had the album in stock. I think the record sold out that same day!
Goodness knows how many records I ended up buying from there in total but these are the bag designs I brought them home in.
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Bruce's Record Shop now has its own website - go visit Bruce's Record Shop