
Elena Mae had shops in Reform Street and Castle Street.
The top ad from 1966 is typical of the kind of stock they'd have on offer - in this case an Asahi Pentax Spotomatic.
The full page ad under it appeared in the Sunday Post in December 1973.
Although the shop specialised in photographic equipment, by the 70's they also sold items such as binoculars, calculators and cassette recorders.
My old man used to favour Elena Mae's when he did photography in the 60's and when my older brother took it up in the 70's, he also shopped there.
I have no memory of myself ever having been in their shops so don't know much else about them.
Click on the ads to enlarge if you want to read the small details.