BEAUJANGLES ADS

I used to think that when Mr Beaujangles opened in the Wellgate in the late 70's, they vacated their shop in the Overgate. 

However, as the above ads prove, both stores were on the go at the same time. Not only that, but they had introduced a 3rd shop in Commercial Street by this time too.

Mr Beaujangles had a good run in the 70's, being the fashionable young stud in town, but by 1980 he got himself a lass and they became an item - "Beaujangles" - they done away with the word "Mr" in the title as a consequence of adding a female clothing range to their stores.

Wonder if it's Beau Derek in the ad?!

The 2 ads are dated 1980 & 81.

Going back to the 70's though when Mr B was still unattached, the shop also advertised on screen, and below is one such ad - featuring a caged go-go dancer!

THE BUZZ AT MR BEAUJANGLES - LATE 70'S



So who's the bloke causing all the fuss with the Beaujangles babes?

Well it's TV & movie star, Patrick Mower.

This was the official opening of Mr B's shop in the Wellgate Centre in the late 70's.

I think Mr M might have been trying for the Saturday Night Fever look!

Photo by DC Thomson.

MR BEAUJANGLES - OVERGATE - 1970's

Mr Beaujangles was a fashion boutique dreamt up by Dundee businessman, Ian Dand.

His first store opened in the Overgate in November 1973, with well known Scottish DJ, Stuart Henry, doing the opening ceremony. That was soon followed by shops opening in Aberdeen and Edinburgh.

The stores were targeting the 16 to 25 age group and closely followed the latest London fashion styles. 

Mr Beaujangles also came up with the novel idea of having go-go dancers perform in cages at weekends, to attract custom.

Later, 2 more shops were added to the Dundee collection - one in the Wellgate and another in Commercial Street. However, when all 3 stores were operating at a later stage, they dropped the "Mr" part from their business name and just settled for being called "Beaujangles". The main reason for this was that they introduced a female clothing section, thus becoming unisex stores.

However, it all crashed to a halt in April 1982 when Beaujangles closed its doors for good.

The top image is how the shop looked in 1978 in the Overgate when it was still called "Mr Beaujangles" and so too the shop carrier bag from the same era.