2 old bakers items for price of 1 on this photo.
First is the main part of the image, the Rough & Fraser shop, which, as you will all have spotted by now, was at the tap o' the hull.
I've figured this to be 323 Hilltown to be precise.
I reckon the photo would have been taken around the 1963-65 period because my 1966 directory has the premises as being a hairdresser by then, as do my early 70's directories.
Also, that date fits in with the car parked outside it which I think is either a Hillman Imp or Singer Chamois, both models springing up on the scene around 1963-65.
The other bakers item in shot is the Bilsland's Bread van driving past on the left.